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“Information is the oil of the 21st century, and analytics is the combustion engine.” – Peter Sondergaard, senior vice president, Gartner Research. In the modern world, a company's reputation is more important than ever. Social media and the 24-hour news cycle makes easier for people to find out about businesses and a single negative story can spread like wildfire and…

"Reputation is like fine china: once broken, it is very difficult to repair."- Abraham Lincoln.  A positive reputation is one of the most important assets a person or a company can have. Favorable perceptions from employees, investors and customers are what grant a company its social license to operate in a community. Anyone in the business world will be closely…